VW Volkswagen Catalogue

VW Volkswagen is one of the brands nearly everyone knows I guess. If you work in agency fields, especially in Hamburg, almost everybody worked for one of the German car brands once. While working at the agency Grabartz & Partner I joined the literature team for VW Volkswagen Utility/Commercial Vehicles. We worked on new Campaigning Motive Concepts and created different kind of Print Materials but especially the catalogues. Together in the team we created layout concepts to improve the look of the catalogue and did the image editing which is kind of complex with car clients. The whole process we worked in text and creation teams, to develop the different theme side spreads and worked together on it till the final release.