April Furniture – Social Media Strategy & Content

April Furniture is a german manufacturer for exclusive, high quality outdoor furniture. The products are designed by Florian Asche and have a classic design with excellent functionality. They are made with outdoor proof fabrics and can be combined in different ways. While working at P8 Media we developed a customer fitting Social Media Strategy & Content Design, which made sure, April furniture has a unique and sophisticated look – visible on Facebook, Instagram and Pinterest – that also explains the unique selling point of their products functions, design and availability. Especially while the Corona Lockdown we were also responsible for bigger Ad Campaigns on Meta and Pinterest to bring more awareness to the brand itself. Especially on Pinterest we were able to gain more than 1 million impressions within a four weeks campaign with a manageable budget.