FH Landshut – Recruiting Campaign

The university of Landshut is a university in a smaller bavarian city in Germany, therefore it may not be the first place to think of for studying. I developed a recruiting campaign especially for the young gen-z generation that is colorful, powerful and attention-grabbing. The colors are already a part of the universities corporate identity and represent the different courses you can study at the FH Landshut. I took the existing colors and combined them with typographic elements a and new imagery to a new appearance for the recruiting campaign. The Campaigns playout ranges from Social Media, OOH/DOOH to giveaways for students. Especially Instagram and TikTok played a huge role in concepting the campaign. Since the university also has further training opportunities for the older target group, LinkedIn was also a part of the concept. The campaign shows the possibility of a wide ranged brand experience. Sadly it was a pitch project that never saw daylight except here.