Tabea Hartwich,
Senior Art Director based in Hamburg, Germany.

Hey there! I'm Tabea, an Senior Art Director with over a decade of agency experience in the city of Hamburg. My expertise spans Content Creation & Production Planning, Social Media, Branding, Concept & Strategy, as well as classical print communication from A to Z. Oh – and I like to experiment with AI.

In short: I bring ideas to life and help brands make themselves unforgettable.

Away from agency life, you'll often find me traveling, sketching, or browsing flea markets – hunting for vintage interior and stylish decor pieces. As for music, well, it belongs to Punk but Electro beats are also my faithful companions at the moment.

Feel free to take a look around my website to get a glimpse of my work. I'm excited to see what we can create together!

Get to know me

+++

Get to know me +++

  • Jun. 2024 – Today
    YDEON, Senior Art Director & Brand Designer

    Nov. 2022 – Jun. 2024
    justfrank GmbH, Senior Art Director

    Jun. 2019 – Oct. 2022
    P8 Media GmbH, Art Director & Senior Art Director

    Nov. 2016 – Aug. 2018
    VSF&P (jetzt VS), Junior Art Director

    Jul. 2015 – Nov. 2016
    weigertpirouzwolf, Junior Art Director

    Oct. 2015
    Book publishing, Overlap, niggli

    Sep. 2014 – Jul. 2015
    neuesaushamburg, Graphicdesigner

    Oct. 2013 – Apr. 2014
    Grabarz & Partner, Graphicdesigner

    2009 – 2013
    Bachelor of Arts, Communicationdesign,
    HfG Schwäbisch Gmünd

    …and to more internships while studying.

  • InDesign, Photoshop, Illustrator, Adobe XD, Firefly, Adobe Bridge, Premiere Pro, Lightroom, Canva, Microsoft Office, Powerpoint, Keynote, Midjourney, Nano Banana, VEO, Sora, Runway, Magnific, ChatGPT, Claude and more…

  • Hommage Luxury Hotels Collection, Hotel Regent Berlin, Hotel Intercontinental Berlin, Porta Möbel, JAB Anstoetz, Begros, Depot, April Furniture, Villeroy&Boch Tableware, VW Volkswagen, Budni, Brot&Brötchen, Engelbert Strauss, Lawrence Grey, Euromaster, Dodenhof, Le Crobac, Gartenhaus.com, Ydeon

  • I love my Job because it comes with so much different facets to explore and evolve. From strategy and concept, client support, classic graphic design tasks, 360° brand experiences, text, photo, film, to mastering new technology tools – the whole process of creative projects feels natural to me and the way I think. I always feel inspired by new Impressions. Whether it is by discovering new places while travelling, watching or learning different kind of arts, or meeting new people and getting to know their experiences, opinions and what inspires them.

    The fast pacing environment we live in right now, with never ending inspirations and development of technological possibilities, sometimes feels like it is hard to catch up and master all of them, even if you want to. I have a soft spot for playing around and evolving new techniques in creativity. But exploring new technologies – for example Midjourney, Nano Banana, VEO, ChatGPT, CLaude, Magnific and other AI’s – is always fun and experimental at first and is later developing Into a new tool I integrate into my daily work processes.

    Nevertheless I’m also a really structured and strategically thinking person, so when it comes to creative projects, for me it’s always really important to understand or even develop the background and strategy of the client, product and task and create designs based on a strategic and conceptional aim.

  • After Effects, Figma, the spanish language, mastering different and new AI’s better and better and whatever future brings next…

  • I always try to keep the number of travelled countries on the minimum of my age. New year – new country needed.

    Sriracha fits to almost every meal.

    There can never be enough plants in a room.

    Tattoos are stickers for adults.

Feel free to contact
me for any further information

Also feel free to hit me up if you just want to grab a coffee and talk about life, art, interior, tattoos or punkrock music.

Get in contact